How Search Works
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How Search Marketing Works
Did you know that there are 250 MILLION searches every day on Google?
Many of the internet users in the US gather shopping information online and purchase offline.
Over 90% of all purchases are made at brick and mortar stores, a study by Yahoo and comScore found that consumers exposed to online marketing campaigns were more engaged and spent more dollars in physical stores than otherwise.
Good news!! –your search marketing campaigns drives offline sales – and you can justify this too!!
So, here’s how this “LOCAL SEARCH” thing works:
- Your prospect goes to their favorite search engine like: Google/Yahoo/Bing/Best of the Web. etc.
- Then they type in what they are looking for like (item and geo-modifier
Plumber Princeton NJ - A map with local businesses appears on page
- Contact information for local businesses appears (user close to the top of the page)
- Once the prospect clicks on the link, it can open your local business listings page or go to a landing page or your web site??
- Your prospects can quickly and easily see all the contact information that your prospects need to find your local business.
Did you know?
- Many local searches end in transaction being completed, from a local business they found when doing a local search
- LocalSearch NJ will make sure your prospects can find you.
- And LocalSearchNJ will optimize your listing each month (we make sure that your content is current/up-to-date)
- You can view daily reports to track back to exactly where your web or phone sale came from.
