SEARCH FACT PACK
SEARCH FACT PACK
Local is bigger than you think.
Here’s a few of the latest stats we’ve seen around the industry:
- 97% of American Internet users use the Internet to shop of which 57% characterize their behavior as “shop online, purchase offline” (NPD Group)
- 90% of online commercial searches result in offline brick and mortar purchases (proprietary research /comScore)
- 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
- 80% of budgets are spent within 50 miles of the home (DMA/proprietary)
- 74% of Internet users perform local searches (Kelsey Group)
- 73% of online activity is related to local content (Google)
- 66% of American use online local search, like Google local search to locate local businesses (TMP/comScore / proprietary average)
- 61% of local searches result in purchases (TMP/comScore)
- 54% of Americans have substituted the Internet and local search for phone books (comScore networks)
