Search Marketing FAQ’S

Frequently Asked Questions


Q:  What is Local Search?
A:  Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.
Local search sites are primarily supported by advertising from businesses that wish to be prominently featured when users search for specific products and services in specific locations. Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.
To summarize:  It increases your web visibility and drives traffic to your web site and offline business.

Q:  What’s a citation?
A:  A citation is a reference online to your company’s name, address, phone number, website or email address that may or may not be linked back to your website. Search engines look for citations online to endorse your listing.

Q:  What is a keyword or phrase?
A:  A keyword is a description or category applying to your business. Customers enter keywords into search engines in order to find you, your products and your services. A phrase is a keyword combined with a geographic term, usually the name of a city. A phrase can also be a product or service that differentiates you from your competition.

Q:  How long will it take to see my listing online?
A:  Please allow approx. 30 days business days for your listing to appear on Google® and Bing™ Yahoo!™ has their own review process that can take up 3 to 8 weeks, other search engines vary.

Q:  Do you guarantee my ranking?
A:   No one can guarantee specific rankings.  Google has specific algorithms that determine the rankings so there will never be a guarantee and if someone does guarantee, question how this is possible.  We use very specific tactics to insure that your listing not only appears but ranks in one of the highest positions.

Q:  What locality will my business be listed under?
A:  You will be listed under your business address. You may also choose to add other localities to your keywords. Please note: it takes considerable time and effort to be ranked in a region where your business is not physically located.